Mba Paprer
Sunderland
Business School
Master of Business Administration
Dissertation Guide
PGBM73
Academic Year
2011 / 2012
Module Leader
Charles Moss
Room 103E
St. Peters Campus
Tel: - 0191 515 4327
Email: - charles.moss@sunderland.ac.uk
TITLE:MBA Dissertation
CODE:PGBM73
CREDITS:60
LEVEL:4/MASTERS
FACULTY:BUSINESS AND LAW
MODULE BOARD:POSTGRADUATE BUSINESS AND MANAGEMENT
PRE-REQUISITES:NONE
CO-REQUISITES:NONE
LEARNING HOURS: 600 the exact nature of which is specified in the module guide
LEARNING OUTCOMES
Upon successful completion of this module, students will have demonstrated
Knowledge
K1. That they can understand specific substantive problems or issues within an organisation or business sector placing them into a strategic context within the research investigation. K2.A critical understanding of valid research questions via a review of the academic literature; a critical review of the activities and operations of the organisation/sector and the environment in which it operates. K3.A clear understanding of different research methodologies and their limitations, and be able to critically explain when one might be more appropriate than another in the context of the chosen research topic. K4.That the project findings have been logically derived and that the conclusions/solutions and recommendations are fully supported by the evidence presented. K5.That the recommendations for strategic change in the organisation/business sector investigated are capable of implementation K6.How the personal and organisational learning that has taken place has affected the development of your skills and competences during the completion of your programme of study.
Skills
S1.The necessary skills to design and undertake appropriate qualitative and quantitative research as necessary to analyse your chosen organisation/business problem or task. S2.How to interpret, record and analyse data relating to the research topic.
CONTENT SYNOPSIS
Utilising an applied business research methodology the dissertation will include the following elements: A clear abstract.
A clear account of the organisation/business sector being investigated. A review of relevant academic literature and derivation of valid research questions both from the literature and the organisation/business sector issues. A review of the methodological issues concerning the research question including critical evaluation of alternative research methodologies and their limitations. A review of the research method adopted and data collection techniques including interviews, observations, and participant observation and their implications and limitations. Interpretation and analysis of qualitative, and if appropriate quantitative data, using appropriate statistical and computational techniques. A clear presentation of empirical findings and implications for the activities and operation of the organisation/business sector. Reflection on the personal and organisational learning as a result of undertaking the project and how that learning relates to the programme as a whole.
AMPLIFIED CONTENT
By examining a specific problem or issue the student will be able to apply the knowledge and techniques learned during their studies. The purpose is to equip the students with some of the necessary tools and transferable skills which they can take with them into their subsequent careers. Part of the formal teaching input will incorporate a series of lectures which will signpost students to the key research issues. Themes for the lectures will be:
Theme 1
Conducting a critical literature review in practice for applied research in business and management- Research question and research objectives, illustrative examples.
Theme 2
Choosing and justifying a research framework and methodology for applied research in business and management. Illustrative examples.
Theme 3.
Ethical issues relating to doing applied research in business and management, types of business and management data and data sources.
Theme 4.
Qualitative data and applied qualitative business/management research. Data collection, data presentation and methods of data analysis. Illustrative examples.
Theme 5.
Quantitative data and applied quantitative business/management research. Data collection, data presentation and methods of data analysis. Illustrative examples.
Theme 6.
Mixed methods for doing applied research in business and management- key issues and methods- Illustrative examples.
The workshops will reflect and develop the lecture content to enable a research proposal of approximately 1500 words to be developed during the initial phase of the module and working with the academic supervisor, the student will identify the key issues to be analysed within the main body of the dissertation. Following the approval of the chosen topic the student will begin the dissertation phase and its constituent research process will involve a series of one-to-one meetings. During these meetings the academic supervisor will:
* aid the student with the strategic context in which the project is being set as well as determining the scope of the literature review to be undertaken by the student. * help the student to clarify the research methodologies that will be used by the student in gathering data/ intelligence for the project. * discuss with the student the findings arising in the project and help the student to reflect upon the conclusions and recommendations of the project. * review with the student any final issues before submission.
TEACHING AND LEARNING METHODS
The project work will be conducted independently by the student, helped by an academic supervisor. The formal teaching component will be provided through the applied research methods element, which is scheduled to take place before commencement of the dissertation. In this element of the module a detailed research proposal will be developed by the student with support from the academic supervisor. The supervisor will assist the student to:
* help to refine and finalise the research proposal
* provide academic expertise and advice on literature review and use of appropriate methodology to underpin the project * monitor the student's progress during the period of the dissertation preparation * keeping records of all meetings
* encourage student to keep appropriate records of action and progress which could subsequently be included in the dissertation * provide general support, direction and guidance as required throughout the research process
Workshops 5 x 2 hours – 10 hours
Formal supervision: 6 hours
Directed study: 584 hours
ASSESSMENT METHODS
Assessment 001: As part of the development of the dissertation, the student will be required to complete a 1500 word research proposal which the academic supervisor will confirm as appropriate to enable the student to continue with the dissertation. This element will represent 20% of the final mark.
Assessment 002: Each dissertation is assessed internally by two members of staff. A sample of dissertations is also sent to external examiners. Students will be required to submit one written report of approximately 15000 words, containing a literature review, methodology, data analysis and recommendations. The issue of how recommendations for change could be implemented given the studies undertaken and will be based on prior experience of the organisation or business sector which has been investigated. Within the recommendations an outline plan detailing the timescales, management interventions and resources that would need to be available to implement the recommendations will be included. There will also be a critical reflection upon the development of skills and competences derived from the experience of undertaking the project.
This assessment will assess all learning outcomes.
Sequence| Assessment Type| Marking Scheme| Weighting%| Qualifying Mark| Pass Mark| 001| Proposal| PCMS| 20| 1| 40|
002| Dissertation| PCMS| 80| 1| 40|
EXTENDED READING LIST
Saunders, M.N.K., Lewis, P. and Thornhill, A. (2009) Research Methods for Business, 5th Edition London, Pitman. Silverman, D. (ed) (2010) Qualitative Research: Theory, Method and Practice. 3rd Edition. Sage. De Wit, B and Meyer, R [2010] Strategy Process, Content and Context 4th Edition Thomson Easterby-Smith, M. , Thorp, R and Lowe, A, [2008] Management Research 3rd Edition Sage Brewerton, P, and Millward, L ,[2004]Organisational Research Methods 1st Edition Sage Coghlan, D and Brannick, T , [2005] Doing Action Research in your own Organisation. 2nd Edition. Sage
Relevant journals will be consulted by the students depending upon the area of study and chosen topic. The module will draw upon a range of printed and electronic sources suitable to reflect on the contemporary issues of the subject material. Some texts are regarded as key to understanding the development of the subject and may not therefore be the current edition of a particular text but the reading list will be reviewed annually to ensure its relevance and appropriateness.
PROGRAMMES USING THIS MODULE AS CORE/OPTION:
MBA (Core)
MBA (Finance) (Core)
MBA (Marketing) (Core)
MBA (HRM) (Core)
MBA (Supply Chain Management) (Core)
MBA Final Stage (Core)
Is the programme delivered On Campus or Off campus: On and off campus College(s)Various Approved Colleges
Work based learning:No
Professional Accreditation: No
MODULE LEADER
Charles Moss, Room 103D, Tel: (0191) 515 4327
email: charles.moss@sunderland.ac.uk
LEAD DELIVERER
Charles Moss and Sudipta Das
JACS CODE: N1
PGBM73 – MBA Dissertation
Assessment Brief
Module Leader – Charles Moss
Task Overview
The Dissertation is marked out of 100 and the submission is split into two parts as follows:
Assessment 1: A Research proposal of between 1500 – 2000 words. This is worth 20% of the final assessment mark awarded for the dissertation. The proposal must be submitted as requested to gain the 20% weighting. Non submission will result in you not being able to progress.
Assessment 2: A Dissertation study comprising of approximately 15000 words. This is worth 80% of the final assessment mark.
Assessment 1 – Research Proposal
Students should complete their work in the format of the template attached and should ensure that this is completed in conjunction with the early meetings with the designated supervisory Tutor who will be asked to sign off before submission.
The specific date for the submission of the Research Proposal will be advised in your student guide for the module.
If for any reason your dissertation proposal has to change during the course of the subsequent research period then this proposal must be updated and agreed with your supervisor to reflect new objectives and new subject and strategic interventions. The mark for the original submission will stand. The proposal and feedback sheet should be submitted with the final dissertation to ensure that we can assess the new intentions of the dissertation appropriately.
The aim of the proposal is to ensure that you become clear at an early stage of the boundaries of your study such that you can work as effectively and efficiently as possible. The selection and focus of the dissertation can be one of the most difficult early decisions you make but it is important that you make this as soon as possible. It will allow you to focus on the literature and direct it toward the research objectives effectively. Your reading and research will be more precise and targeted .It will also allow you to think clearly about the desired and valuable business performance outcomes that can be derived from the dissertation. The philosophy of a MBA is to develop leaders who are able to propose improvement and change that can have a significant impact on an organisation or a business sector e.g. banking, manufacturing etc.
The research proposal will be assessed on your ability to achieve the following:
1. To identify a suitable strategic project for an organisation or sector and select a project that could if designed and implemented well be of strategic importance (not just operational) with a significant impact on results. For example, in reducing costs opening up new markets, introducing a new product or service, enhancing skills capability and knowledge, improving quality and or service, redesigning internal business operations etc . This is not an exhaustive list. 2. To define and locate the main academic ideas, theories and business practices evolving from these ideas in a critical literature review. This should cover the main subject area (e.g. service quality) and thereafter briefly review the main ideas: the main ideas and business practices and key areas of possible contention where there are alternative issues either in the nature of the idea or methods of implementation etc. This review should aim to locate some of the primary sources / authors you believe it necessary to review. This will not at this stage be exhaustive as your study is at an early stage in its development. 3. From this you will be required to specify the objectives of the dissertation as clearly as possible. These should be presented as outcomes to be achieved for the dissertation in terms of what business improvement or change the dissertation seeks to implement. The reason and rationale in terms of the sector/ organisation need to be covered under 1 above. You should avoid hypotheses and statements that reflect ‘what’ you are going to do in terms of say investigation or information review. These are not objectives. 4. Finally you will be asked to identify some appropriate ways that you could investigate: the subject you have selected to ensure that the objectives are met and that information is collected from both primary and secondary sources to ensure that the study can be completed in appropriate depth to achieve masters learning outcomes. These methods should aim to reflect the real methods that can actually be introduced rather than the theory. Any limitations to data collection can be stated but the methods should reflect the realities of such things as sample size and availability, validity of the methods against the objectives, reliability of data and a blend of primary and secondary sources. As with point 2 above at this stage this aspect will not be complete and you have the opportunity to update and comment in more depth in the final submission of the full dissertation.
Marks will be awarded as follows:
10% will be awarded for the quality of the Strategic Project overview and objectives and a further 10% will be awarded for the literature review synopsis and methodological synopsis.
Assessment 2 – Dissertation
The final dissertation must be submitted by the due date at the end of the term in accordance with the student guide. Two copies should be submitted together with a statement of authenticity signed by you. You MUST also include a Turnitin report showing the originality of the work. The format of the dissertation and the outcomes to be achieved are included in this Dissertation guide.
The Dissertation will comprise a number of key sections.
1. There should be an Executive summary (approximately 300 words) at the beginning which should review what has been covered and the main outcome proposed.
2. The main body of the report should cover a Strategic Project overview developing and enhancing the first section of the proposal covering the rationale for the project and its importance to an organisation or business sector. This may be expressed in terms of sustaining competitive position or improving that position. This section might usefully consider the subject from the threats, opportunities, and business contextual factors. It should avoid too broader scope. This might discuss improvement to internal business processes: customer care, service quality, improvement in skills and or organisation of resources etc. It might include better service delivery, marketing strategies or identification of new markets and or products or services to the external business environment. These are illustrative only. (Approximately 500 words)
3. The project will include a robust and critical literature review. The main purpose is to establish the important areas of research and enquiry such that the project objectives can be achieved. It serves an important purpose in expanding the body of knowledge that we have with which to understand current performance and as a secondary base to build better informed practices for the future. It should review both the academic literature and the empirical practices that organisations operate. Your ability to shape the ideas and practices is one of the key skills. It is not just a question of presenting other authors ideas without comment. The better marks are to be achieved whereby you identify areas of difference and consensus and from these works and draw a strong conclusion as to what is important in managing the particular area under review. The outcome is likely to have not much more than 4-6 key ideas and principles in the conclusions and will be framed around the question ‘what makes this a successful strategic business practice- and how can it be managed effectively in practice ‘. These will be the areas you will further examine in your research. This needs to be written in logical and coherent chapters that flow together. It should be clear as to what is being covered and it should avoid extending into too many areas otherwise critical depth is lost. The number of primary sources will vary. We expect a good range of relevant and contemporary sources but the treatment of them is more important than shear number. (Approximately 5000 words). 4. The project must include a critical review of both primary and secondary methods that are possible but more importantly those deployed in the project from the perspective of such things as selecting valid and reliable sources of information against the objectives. Discussion of sample sizes and drawing reliable conclusions). It should address specific tools used (interviews, questionnaires, case studies etc.) and the various strengths of these and how they can be best designed and used for the designated project. Approximately 2000 words
5. There must be a strong section looking at the research findings from both primary and secondary sources but emphasising new material collected specifically for the project. This section is important as this is the area where you engage with new and original material that you have collected and the skills deployed here are definitive in terms of the scope final assessment grade together with the recommendations. Data must be presented systematically and structured clearly around tables – if appropriate- or in terms of outcomes against the areas identified from the literature and linked back to project objectives. Having presented the data descriptively you will be expected to interrogate the findings by asking questions of your information such as: what is significant here, where is there key agreements between participants /sources what are the main areas of disagreement, how does this information reflect the outcomes (confirm or deny) from the literature review etc. What does this say about important ideas to shape policy /strategy and its implementation etc. Approximately 2500 words.
6. You will need a conclusion. This needs to draw together the findings from your research and the literature review and start to feedback and comment on the possibilities that now arise in terms of meeting the objectives. It should shape the agenda and start to define what it is you now think can be done. It should summarise main points and decide what stance you are taking with respect to the practice /policies under review. It should flow naturally from the earlier work .This section should not introduce new ideas or new debates even if you have discovered new information! If this is the case earlier chapters need reworking. Approximately 1500 words.
7. Recommendations should follow the conclusions. At this stage you move away from a research stance and adopt a leadership stance. Here you will advocate a possible direction for the organisation or sector. It can be specific as to future strategy and policy or it might offer an alternative view and scenario depending on particular future contexts. It should be carefully presented in management terms. Imagine you are presenting to a body of interested organisational managers with different levels of commitment to what you are proposing! It should clearly state what issue / opportunity is being addressed and the impact desired. It should state what should be done and it should say something on the implementation around; resources, barriers, risk, timescales and organisation of the changes. It should not overly direct to further work or decisions otherwise the project is likely to be overly ‘contextual ‘and general and not solution driven. Again no new ideas should be introduced here and it should be clear how the recommendations can be derived from the foregoing work. Approximately 2000 words. 8. The final section you should address personal development. The MBA is about leadership and developing leadership capability. This section should briefly comment on your current stage of development and the challenges you feel you need to consider in going forward in a management career or to develop further. You should aim to identify and map your skills against an established management /leadership framework and comment on the outcome. You are not required to present a detailed personal development plan though you could include such a document in an appendix if you have one and comment on the main points in this section. Approximately 500 words.
The dissertation should not exceed 15000 words. However the exact make up of the sections may vary between dissertations so the above word counts are strictly indicative. It is unlikely you will be able to meet the learning outcomes in terms of depth and range of analysis in a study of less than 15000 words.
The remainder of the dissertation should comprise your research proposal (final) and the bibliography and any appendices that you have chosen to include. Appendices should be carefully selected. They should be referenced in the main body of the study and should clearly relate to and provide further important reference for the reader. They should not be included if they have no central bearing on the study or simply a catalogue of all organisational information you can find.
Please treat all word guides (except the final overall word guide) flexibly as different projects will emphasise different priorities and weightings so these are indicative
PGBM73 MBA DISSERTATION MODULE – Assessment 1
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PROJECT PROPOSAL- 20% of Final Dissertation Module Mark
Candidate Name:……….…………………………………………………………………..………..
Study Centre:……….………………………………………………………………………........…..
Enrolment Date:............................................ Registration number: ………………………
Project Title:………………………………………………………………………………………........
Hand in Date of Proposal: ……………………………………………………………................…..
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Project Background:
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Rationale for selection – importance and potential impact of the strategic project for an organisation or business sector. Word Guide approximately 500 -------------------------------------------------
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Literature Review:
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Identification of the key aspects of the business literature (e.g service quality) to be underpin the study. This review should briefly cover the main ideas and business practice that will be considered. It should locate a sample of the some of the main sources and identify key critical issues that might arise. – Word Guide approximately 750. -------------------------------------------------
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Objectives:
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Identify 3-4 objective outcomes from the dissertation in terms of what the dissertation seeks to achieve for the organisation or business sector. These objectives should reflect outputs not tasks to be completed and should emphasise the areas for improvement to business performance the dissertation will concentrate on. -------------------------------------------------
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Methodology:
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Candidates should include a brief statement as to what they consider the main methods of primary and secondary research are likely to be the most useful to achieving the project outcomes – Approximately 300 words. -------------------------------------------------
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MBA Dissertation
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First Line Supervisors confirmation that the project has been discussed at a supervisory meeting and inclusion of any comment: -------------------------------------------------
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Name …………………………….....................……..date of meeting…………........................…………… -------------------------------------------------
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Comments
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FEEDBACK SHEET
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Feedback on Project Proposal:
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Quality of the Strategic Project overview and objectives (50%) -------------------------------------------------
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Literature review synopsis and methodological synopsis (50%) -------------------------------------------------
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FINAL MARK: / 100 marks
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Any actions to be discussed with Local Tutor:
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Marked by:Date:
RESEARCH METHODOLOGY WORKSHOPS
Five two hour workshops will be provided to give you a sound understanding of the significance of research towards the development of an effective dissertation.
Workshop 1 – Introduction to Business Research
Introducing you to the importance of business research in a changing business environment and helping you to identify the fundamentals of a valid research proposal.
Workshop 2 – Literature Review and Identification of Research Objectives Helping you to understand the importance of a robust and critical literature review in shaping your knowledge and approach towards identifying and addressing research questions.
Workshop 3 – Qualitative Research Methods
Helping you to identify and evaluate the different stages involved within a qualitative research process i.e. project planning, sampling, data collection, data analysis etc. You should also be able to identify different qualitative research tools [projective techniques, brand mapping, word association etc.] available to a researcher in order to optimise research outcomes.
Workshop 4 – Quantitative Research Methods
Helping you to identify and evaluate the different stages involved within a quantitative research process i.e. determining sample size, sampling and non-sampling error, data collection, data analysis etc. Aiding you also to identify different statistical methods [studies involving means, studies involving proportions] available to a researcher in order to optimise research outcomes.
Workshop 5 – Analysing Data and Writing Recommendations
Helping you to consider the various ways of analysing primary and secondary empirical data that you collect as part of your research and analyse it by linking it with existing literature. Helping you to understand how recommendations for your dissertation can be derived from your analysis and findings.
Finally the workshop will help you to understand how your programme of work has helped you to build your managerial and leadership skills as part of your personal development plan.
MEETINGS – WORKING WITH YOUR SUPERVISOR
You will be placed in a small supervisory group of students with whom you will work as a support group. Your supervisor will set a framework of meetings that you are required to attend as normally supervision will not be offered outside of these sessions. The supervisory support will be based on the following – Meeting 1 – taking place between 5th and 12th March
Meeting 2 – taking place between 19th and 26th March
These two meetings will be group meetings which will help you to ensure that you have a sensible and credible research proposal. NB Easter Break between Friday 30th March and Monday 23rd April SUBMISSION DATE FOR RESEARCH PROPOSAL – Friday 27th April
Meeting 3 – taking place between 7th May and 14th May
This individual meeting with your supervisor will focus on the following: Structuring the dissertation
The literature review
Key management concepts and theories to consider
Meeting 4 – taking place between 28th May and 1st June
This individual meeting with your supervisor will focus on the following: Research methodologies – the extent of primary and secondary research being undertaken Processes of data analysis
Challenges being encountered in gathering information
Meeting 5 – taking place between 25th June and 2nd July
This individual meeting with your supervisor will focus on the following: Presentation of Findings
Relationship between Findings and the Objectives of the Dissertation Development of Recommendations
Review of Personal Development
Meeting 6 – taking place between 3rd September and 10th September This individual meeting with your supervisor will focus on any final problems/issues that need to be resolved prior to the submission of the dissertation.
SUBMISSION DATE FOR THE DISSERTATION – Friday 14th September 2012.
Submission Arrangements
Students are required to submit TWO bound copies (you are not required to have them formally bound unless you choose) and an electronic disc copy. You must put your dissertation through the Turnitin process and include a copy of the first page of the Turnitin report with the Dissertation.Work should include a cover page detailing your full name (not informal names adopted in English) , course, student number, the dissertation title and module number as relevant to the course. Work should be presented on one side of paper in word processed form. You should use double spacing. The remaining details of the structure of the work is covered in the module guide and the related programme of research methods. Your work should include a signed statement on a separate sheet inside the front cover. You will find a copy of this form at the end of the module guide. You are also requested to complete the Dissertation Module Feedback form included at the end of this guide. This is an important aspect of the quality monitoring of the programme. Finally we wish you every success with your work and will work with you to make it as fulfilling as possible. Good luck. Charles Moss – Module Leader Generic Dissertation Marking Guidelines
MBA PROJECT DISSERTATION --- MARKING GUIDELINES
Mark of 70% and above
* highly relevant selection of context material underpinning the project with a thorough and comprehensive literature review given the area of work being covered by the project; * coherent and focussed objectives and research question/s that guide the research programme * methodology adopted and techniques of investigation are appropriate and valid showing awareness of scope and limitations * personal development objectives have been appraised in the project and the skills refined or acquired in achieving those objectives have been fully reflected upon in the project in the context of the wider development as a manager. * structural development of balanced arguments within the project * organised sequencing of ideas and arguments with the provision of evidence appropriate to assertions made * logically derived conclusions and recommendations fully supported by foregoing evidence recognising priority/hierarchy of recommendations and the resources and management actions likely to be required to support the recommendations that need to be taken
Mark of 60 to 69%
* adequate selection of context material underpinning the project, but not fully organised and focussed on the topic area/s covered in the project * competent literature review covering most of the themes being developed in the project * coherent objectives and research question/s but needed to be more focussed in relation to the research programme * methodology adopted and techniques of investigation are appropriate and valid, but without necessarily showing awareness of scope and limitations * personal development objectives have been appraised in the project but the skills utilised in achieving those objectives have not been clearly specified are concentrated on the project alone. * appropriate range of arguments within the project, but inadequate weight given to gathering a range of perspectives that would help to provide balanced arguments * ideas and arguments not always presented in a coherent, organised sequence given the evidence collected in the project * conclusions and recommendations sound, but not necessarily recognising their order of significance . The resources and management actions required to support the recommendations needed to be more focussed.
Mark of 40 to 59%
* recognition of the need for context material underpinning the project but some of the material presented in a superficial manner * adequate literature review but not sufficiently focussed on the key themes covered in the project * objectives and research question/s are broadly stated and needed to be more specifically focussed * methodology adopted and techniques of investigation appropriate enough allowing for some misapplication. Little knowledge revealed of scope and limitations of methods and techniques * significance of having personal development objectives has been recognised in conducting the project but insufficient importance has been attached to the skills that might have been deployed in reaching the objectives * adequate arguments presented in the project but without due reference to getting a number of different perspectives on the arguments * some ideas and arguments valid but not sufficiently linked to the evidence gathered on the project * conclusions and recommendations needed to be more clearly related to the evidence as presented. The priority and management actions attached to the recommendations have been superficially covered
Referred Fail: Mark of under 40%
* unhelpful, irrelevant context material provided or no recognition of the need to give a contextual framework to the project. * unsatisfactory literature review that has ignored the themes/areas of the project * objectives very loosely stated and of little relevance to the project * methodology adopted and techniques of investigation inaccurate and unsystematic * personal development objectives given little credence in the project or are absent. * little appreciation of the need to present arguments supported by a range of perspectives * no relationship between ideas and arguments and the evidence presented in the project * conclusions and recommendations illogical or omitted and mistaken views expressed about the value of work undertaken
Generic Assessment Criteria – Postgraduate -These should be related to the level at which you are working and related to the assessment criteria for the module | Categories|
| Grade| Relevance| Knowledge| Analysis| Argument and Structure| Critical Evaluation| Presentation| Reference to Literature | Pass| 86 – 100%| The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. | | 76-85%| The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.| | 70 – 75%| The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.| | 60 – 69%| Directly relevant to the requirements of the assessment| A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein| Comprehensive analysis - clear and orderly presentation| Well supported, focussed argument which is clear and logically structured.| Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. | Well written, with standard spelling and grammar, in a readable style with acceptable format| Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. | | 50 – 59%| Some attempt to address the requirements of the assessment: may drift away from this in less focused passages| Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance| Significant analytical treatment which has a clear purpose| Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)| May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. | Competently written, with only minor lapses from standard grammar, with acceptable format | Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material.| | 40 – 49%| Some correlation with the requirements of the assessment but there is a significant degree of irrelevance | Basic understanding of the subject but addressing a limited range of material| Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose| Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms| Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic| A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader| Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. Weak use of quotation| Fail| 35 – 39%| Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms| A limited understanding of a narrow range of material| Largely descriptive or narrative, with little evidence of analysis| A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence| Some evidence of a view starting to be formed but mainly derivative.| Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style| Barely adequate use of literature. Over reliance onmaterial provided by the tutor. | | | The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied. | | 30 – 34%| The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.| | 15-29%| The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.| | 0-14%| The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.|
Dissertation Declaration
Statement of Originality and Authenticity
I confirm that the dissertation I am submitting is an original and authentic piece of work compiled by myself that satisfies the University rules and regulations with respect to Plagiarism and Collusion. I further confirm that I have fully referenced and acknowledged all material incorporated as secondary resources in accordance with the Harvard System.
I also clarify that I have taken a copy of the dissertation, which I will retain until after the Board of Examiners has published the results, and which I will make available on request in pursuance of any appropriate aspect of the marking and moderation of the work within the University Regulations.
Name
Registration
Course
Date
Signed………………………………..
Please note that Dissertations will not be assessed without the inclusions of this declaration by the student.
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Sunderland Business School
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Module Dissertation Feedback
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PGBM73
As a part of the annual monitoring process it is important that we get feedback on the modules that you have studied. Therefore I would be grateful if you could spend a few minutes completing the following. Please rate the effectiveness/quality of each element 1-5, where 5 is high.
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Module Briefings and Module Material
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Effectiveness of your preparation for supervisory meetings in accordance with the Module Briefings.
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Usefulness of Information Services of the University.
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Value of the Dissertation to your overall development from the programme.
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Please add any relevant comments about the Dissertation phase.
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Master of Business Administration
Dissertation Guide
PGBM73
Academic Year
2011 / 2012
Module Leader
Charles Moss
Room 103E
St. Peters Campus
Tel: - 0191 515 4327
Email: - charles.moss@sunderland.ac.uk
TITLE:MBA Dissertation
CODE:PGBM73
CREDITS:60
LEVEL:4/MASTERS
FACULTY:BUSINESS AND LAW
MODULE BOARD:POSTGRADUATE BUSINESS AND MANAGEMENT
PRE-REQUISITES:NONE
CO-REQUISITES:NONE
LEARNING HOURS: 600 the exact nature of which is specified in the module guide
LEARNING OUTCOMES
Upon successful completion of this module, students will have demonstrated
Knowledge
K1. That they can understand specific substantive problems or issues within an organisation or business sector placing them into a strategic context within the research investigation. K2.A critical understanding of valid research questions via a review of the academic literature; a critical review of the activities and operations of the organisation/sector and the environment in which it operates. K3.A clear understanding of different research methodologies and their limitations, and be able to critically explain when one might be more appropriate than another in the context of the chosen research topic. K4.That the project findings have been logically derived and that the conclusions/solutions and recommendations are fully supported by the evidence presented. K5.That the recommendations for strategic change in the organisation/business sector investigated are capable of implementation K6.How the personal and organisational learning that has taken place has affected the development of your skills and competences during the completion of your programme of study.
Skills
S1.The necessary skills to design and undertake appropriate qualitative and quantitative research as necessary to analyse your chosen organisation/business problem or task. S2.How to interpret, record and analyse data relating to the research topic.
CONTENT SYNOPSIS
Utilising an applied business research methodology the dissertation will include the following elements: A clear abstract.
A clear account of the organisation/business sector being investigated. A review of relevant academic literature and derivation of valid research questions both from the literature and the organisation/business sector issues. A review of the methodological issues concerning the research question including critical evaluation of alternative research methodologies and their limitations. A review of the research method adopted and data collection techniques including interviews, observations, and participant observation and their implications and limitations. Interpretation and analysis of qualitative, and if appropriate quantitative data, using appropriate statistical and computational techniques. A clear presentation of empirical findings and implications for the activities and operation of the organisation/business sector. Reflection on the personal and organisational learning as a result of undertaking the project and how that learning relates to the programme as a whole.
AMPLIFIED CONTENT
By examining a specific problem or issue the student will be able to apply the knowledge and techniques learned during their studies. The purpose is to equip the students with some of the necessary tools and transferable skills which they can take with them into their subsequent careers. Part of the formal teaching input will incorporate a series of lectures which will signpost students to the key research issues. Themes for the lectures will be:
Theme 1
Conducting a critical literature review in practice for applied research in business and management- Research question and research objectives, illustrative examples.
Theme 2
Choosing and justifying a research framework and methodology for applied research in business and management. Illustrative examples.
Theme 3.
Ethical issues relating to doing applied research in business and management, types of business and management data and data sources.
Theme 4.
Qualitative data and applied qualitative business/management research. Data collection, data presentation and methods of data analysis. Illustrative examples.
Theme 5.
Quantitative data and applied quantitative business/management research. Data collection, data presentation and methods of data analysis. Illustrative examples.
Theme 6.
Mixed methods for doing applied research in business and management- key issues and methods- Illustrative examples.
The workshops will reflect and develop the lecture content to enable a research proposal of approximately 1500 words to be developed during the initial phase of the module and working with the academic supervisor, the student will identify the key issues to be analysed within the main body of the dissertation. Following the approval of the chosen topic the student will begin the dissertation phase and its constituent research process will involve a series of one-to-one meetings. During these meetings the academic supervisor will:
* aid the student with the strategic context in which the project is being set as well as determining the scope of the literature review to be undertaken by the student. * help the student to clarify the research methodologies that will be used by the student in gathering data/ intelligence for the project. * discuss with the student the findings arising in the project and help the student to reflect upon the conclusions and recommendations of the project. * review with the student any final issues before submission.
TEACHING AND LEARNING METHODS
The project work will be conducted independently by the student, helped by an academic supervisor. The formal teaching component will be provided through the applied research methods element, which is scheduled to take place before commencement of the dissertation. In this element of the module a detailed research proposal will be developed by the student with support from the academic supervisor. The supervisor will assist the student to:
* help to refine and finalise the research proposal
* provide academic expertise and advice on literature review and use of appropriate methodology to underpin the project * monitor the student's progress during the period of the dissertation preparation * keeping records of all meetings
* encourage student to keep appropriate records of action and progress which could subsequently be included in the dissertation * provide general support, direction and guidance as required throughout the research process
Workshops 5 x 2 hours – 10 hours
Formal supervision: 6 hours
Directed study: 584 hours
ASSESSMENT METHODS
Assessment 001: As part of the development of the dissertation, the student will be required to complete a 1500 word research proposal which the academic supervisor will confirm as appropriate to enable the student to continue with the dissertation. This element will represent 20% of the final mark.
Assessment 002: Each dissertation is assessed internally by two members of staff. A sample of dissertations is also sent to external examiners. Students will be required to submit one written report of approximately 15000 words, containing a literature review, methodology, data analysis and recommendations. The issue of how recommendations for change could be implemented given the studies undertaken and will be based on prior experience of the organisation or business sector which has been investigated. Within the recommendations an outline plan detailing the timescales, management interventions and resources that would need to be available to implement the recommendations will be included. There will also be a critical reflection upon the development of skills and competences derived from the experience of undertaking the project.
This assessment will assess all learning outcomes.
Sequence| Assessment Type| Marking Scheme| Weighting%| Qualifying Mark| Pass Mark| 001| Proposal| PCMS| 20| 1| 40|
002| Dissertation| PCMS| 80| 1| 40|
EXTENDED READING LIST
Saunders, M.N.K., Lewis, P. and Thornhill, A. (2009) Research Methods for Business, 5th Edition London, Pitman. Silverman, D. (ed) (2010) Qualitative Research: Theory, Method and Practice. 3rd Edition. Sage. De Wit, B and Meyer, R [2010] Strategy Process, Content and Context 4th Edition Thomson Easterby-Smith, M. , Thorp, R and Lowe, A, [2008] Management Research 3rd Edition Sage Brewerton, P, and Millward, L ,[2004]Organisational Research Methods 1st Edition Sage Coghlan, D and Brannick, T , [2005] Doing Action Research in your own Organisation. 2nd Edition. Sage
Relevant journals will be consulted by the students depending upon the area of study and chosen topic. The module will draw upon a range of printed and electronic sources suitable to reflect on the contemporary issues of the subject material. Some texts are regarded as key to understanding the development of the subject and may not therefore be the current edition of a particular text but the reading list will be reviewed annually to ensure its relevance and appropriateness.
PROGRAMMES USING THIS MODULE AS CORE/OPTION:
MBA (Core)
MBA (Finance) (Core)
MBA (Marketing) (Core)
MBA (HRM) (Core)
MBA (Supply Chain Management) (Core)
MBA Final Stage (Core)
Is the programme delivered On Campus or Off campus: On and off campus College(s)Various Approved Colleges
Work based learning:No
Professional Accreditation: No
MODULE LEADER
Charles Moss, Room 103D, Tel: (0191) 515 4327
email: charles.moss@sunderland.ac.uk
LEAD DELIVERER
Charles Moss and Sudipta Das
JACS CODE: N1
PGBM73 – MBA Dissertation
Assessment Brief
Module Leader – Charles Moss
Task Overview
The Dissertation is marked out of 100 and the submission is split into two parts as follows:
Assessment 1: A Research proposal of between 1500 – 2000 words. This is worth 20% of the final assessment mark awarded for the dissertation. The proposal must be submitted as requested to gain the 20% weighting. Non submission will result in you not being able to progress.
Assessment 2: A Dissertation study comprising of approximately 15000 words. This is worth 80% of the final assessment mark.
Assessment 1 – Research Proposal
Students should complete their work in the format of the template attached and should ensure that this is completed in conjunction with the early meetings with the designated supervisory Tutor who will be asked to sign off before submission.
The specific date for the submission of the Research Proposal will be advised in your student guide for the module.
If for any reason your dissertation proposal has to change during the course of the subsequent research period then this proposal must be updated and agreed with your supervisor to reflect new objectives and new subject and strategic interventions. The mark for the original submission will stand. The proposal and feedback sheet should be submitted with the final dissertation to ensure that we can assess the new intentions of the dissertation appropriately.
The aim of the proposal is to ensure that you become clear at an early stage of the boundaries of your study such that you can work as effectively and efficiently as possible. The selection and focus of the dissertation can be one of the most difficult early decisions you make but it is important that you make this as soon as possible. It will allow you to focus on the literature and direct it toward the research objectives effectively. Your reading and research will be more precise and targeted .It will also allow you to think clearly about the desired and valuable business performance outcomes that can be derived from the dissertation. The philosophy of a MBA is to develop leaders who are able to propose improvement and change that can have a significant impact on an organisation or a business sector e.g. banking, manufacturing etc.
The research proposal will be assessed on your ability to achieve the following:
1. To identify a suitable strategic project for an organisation or sector and select a project that could if designed and implemented well be of strategic importance (not just operational) with a significant impact on results. For example, in reducing costs opening up new markets, introducing a new product or service, enhancing skills capability and knowledge, improving quality and or service, redesigning internal business operations etc . This is not an exhaustive list. 2. To define and locate the main academic ideas, theories and business practices evolving from these ideas in a critical literature review. This should cover the main subject area (e.g. service quality) and thereafter briefly review the main ideas: the main ideas and business practices and key areas of possible contention where there are alternative issues either in the nature of the idea or methods of implementation etc. This review should aim to locate some of the primary sources / authors you believe it necessary to review. This will not at this stage be exhaustive as your study is at an early stage in its development. 3. From this you will be required to specify the objectives of the dissertation as clearly as possible. These should be presented as outcomes to be achieved for the dissertation in terms of what business improvement or change the dissertation seeks to implement. The reason and rationale in terms of the sector/ organisation need to be covered under 1 above. You should avoid hypotheses and statements that reflect ‘what’ you are going to do in terms of say investigation or information review. These are not objectives. 4. Finally you will be asked to identify some appropriate ways that you could investigate: the subject you have selected to ensure that the objectives are met and that information is collected from both primary and secondary sources to ensure that the study can be completed in appropriate depth to achieve masters learning outcomes. These methods should aim to reflect the real methods that can actually be introduced rather than the theory. Any limitations to data collection can be stated but the methods should reflect the realities of such things as sample size and availability, validity of the methods against the objectives, reliability of data and a blend of primary and secondary sources. As with point 2 above at this stage this aspect will not be complete and you have the opportunity to update and comment in more depth in the final submission of the full dissertation.
Marks will be awarded as follows:
10% will be awarded for the quality of the Strategic Project overview and objectives and a further 10% will be awarded for the literature review synopsis and methodological synopsis.
Assessment 2 – Dissertation
The final dissertation must be submitted by the due date at the end of the term in accordance with the student guide. Two copies should be submitted together with a statement of authenticity signed by you. You MUST also include a Turnitin report showing the originality of the work. The format of the dissertation and the outcomes to be achieved are included in this Dissertation guide.
The Dissertation will comprise a number of key sections.
1. There should be an Executive summary (approximately 300 words) at the beginning which should review what has been covered and the main outcome proposed.
2. The main body of the report should cover a Strategic Project overview developing and enhancing the first section of the proposal covering the rationale for the project and its importance to an organisation or business sector. This may be expressed in terms of sustaining competitive position or improving that position. This section might usefully consider the subject from the threats, opportunities, and business contextual factors. It should avoid too broader scope. This might discuss improvement to internal business processes: customer care, service quality, improvement in skills and or organisation of resources etc. It might include better service delivery, marketing strategies or identification of new markets and or products or services to the external business environment. These are illustrative only. (Approximately 500 words)
3. The project will include a robust and critical literature review. The main purpose is to establish the important areas of research and enquiry such that the project objectives can be achieved. It serves an important purpose in expanding the body of knowledge that we have with which to understand current performance and as a secondary base to build better informed practices for the future. It should review both the academic literature and the empirical practices that organisations operate. Your ability to shape the ideas and practices is one of the key skills. It is not just a question of presenting other authors ideas without comment. The better marks are to be achieved whereby you identify areas of difference and consensus and from these works and draw a strong conclusion as to what is important in managing the particular area under review. The outcome is likely to have not much more than 4-6 key ideas and principles in the conclusions and will be framed around the question ‘what makes this a successful strategic business practice- and how can it be managed effectively in practice ‘. These will be the areas you will further examine in your research. This needs to be written in logical and coherent chapters that flow together. It should be clear as to what is being covered and it should avoid extending into too many areas otherwise critical depth is lost. The number of primary sources will vary. We expect a good range of relevant and contemporary sources but the treatment of them is more important than shear number. (Approximately 5000 words). 4. The project must include a critical review of both primary and secondary methods that are possible but more importantly those deployed in the project from the perspective of such things as selecting valid and reliable sources of information against the objectives. Discussion of sample sizes and drawing reliable conclusions). It should address specific tools used (interviews, questionnaires, case studies etc.) and the various strengths of these and how they can be best designed and used for the designated project. Approximately 2000 words
5. There must be a strong section looking at the research findings from both primary and secondary sources but emphasising new material collected specifically for the project. This section is important as this is the area where you engage with new and original material that you have collected and the skills deployed here are definitive in terms of the scope final assessment grade together with the recommendations. Data must be presented systematically and structured clearly around tables – if appropriate- or in terms of outcomes against the areas identified from the literature and linked back to project objectives. Having presented the data descriptively you will be expected to interrogate the findings by asking questions of your information such as: what is significant here, where is there key agreements between participants /sources what are the main areas of disagreement, how does this information reflect the outcomes (confirm or deny) from the literature review etc. What does this say about important ideas to shape policy /strategy and its implementation etc. Approximately 2500 words.
6. You will need a conclusion. This needs to draw together the findings from your research and the literature review and start to feedback and comment on the possibilities that now arise in terms of meeting the objectives. It should shape the agenda and start to define what it is you now think can be done. It should summarise main points and decide what stance you are taking with respect to the practice /policies under review. It should flow naturally from the earlier work .This section should not introduce new ideas or new debates even if you have discovered new information! If this is the case earlier chapters need reworking. Approximately 1500 words.
7. Recommendations should follow the conclusions. At this stage you move away from a research stance and adopt a leadership stance. Here you will advocate a possible direction for the organisation or sector. It can be specific as to future strategy and policy or it might offer an alternative view and scenario depending on particular future contexts. It should be carefully presented in management terms. Imagine you are presenting to a body of interested organisational managers with different levels of commitment to what you are proposing! It should clearly state what issue / opportunity is being addressed and the impact desired. It should state what should be done and it should say something on the implementation around; resources, barriers, risk, timescales and organisation of the changes. It should not overly direct to further work or decisions otherwise the project is likely to be overly ‘contextual ‘and general and not solution driven. Again no new ideas should be introduced here and it should be clear how the recommendations can be derived from the foregoing work. Approximately 2000 words. 8. The final section you should address personal development. The MBA is about leadership and developing leadership capability. This section should briefly comment on your current stage of development and the challenges you feel you need to consider in going forward in a management career or to develop further. You should aim to identify and map your skills against an established management /leadership framework and comment on the outcome. You are not required to present a detailed personal development plan though you could include such a document in an appendix if you have one and comment on the main points in this section. Approximately 500 words.
The dissertation should not exceed 15000 words. However the exact make up of the sections may vary between dissertations so the above word counts are strictly indicative. It is unlikely you will be able to meet the learning outcomes in terms of depth and range of analysis in a study of less than 15000 words.
The remainder of the dissertation should comprise your research proposal (final) and the bibliography and any appendices that you have chosen to include. Appendices should be carefully selected. They should be referenced in the main body of the study and should clearly relate to and provide further important reference for the reader. They should not be included if they have no central bearing on the study or simply a catalogue of all organisational information you can find.
Please treat all word guides (except the final overall word guide) flexibly as different projects will emphasise different priorities and weightings so these are indicative
PGBM73 MBA DISSERTATION MODULE – Assessment 1
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PROJECT PROPOSAL- 20% of Final Dissertation Module Mark
Candidate Name:……….…………………………………………………………………..………..
Study Centre:……….………………………………………………………………………........…..
Enrolment Date:............................................ Registration number: ………………………
Project Title:………………………………………………………………………………………........
Hand in Date of Proposal: ……………………………………………………………................…..
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Project Background:
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Rationale for selection – importance and potential impact of the strategic project for an organisation or business sector. Word Guide approximately 500 -------------------------------------------------
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Literature Review:
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Identification of the key aspects of the business literature (e.g service quality) to be underpin the study. This review should briefly cover the main ideas and business practice that will be considered. It should locate a sample of the some of the main sources and identify key critical issues that might arise. – Word Guide approximately 750. -------------------------------------------------
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Objectives:
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Identify 3-4 objective outcomes from the dissertation in terms of what the dissertation seeks to achieve for the organisation or business sector. These objectives should reflect outputs not tasks to be completed and should emphasise the areas for improvement to business performance the dissertation will concentrate on. -------------------------------------------------
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Methodology:
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Candidates should include a brief statement as to what they consider the main methods of primary and secondary research are likely to be the most useful to achieving the project outcomes – Approximately 300 words. -------------------------------------------------
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MBA Dissertation
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First Line Supervisors confirmation that the project has been discussed at a supervisory meeting and inclusion of any comment: -------------------------------------------------
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Name …………………………….....................……..date of meeting…………........................…………… -------------------------------------------------
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Comments
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FEEDBACK SHEET
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Feedback on Project Proposal:
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Quality of the Strategic Project overview and objectives (50%) -------------------------------------------------
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Literature review synopsis and methodological synopsis (50%) -------------------------------------------------
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FINAL MARK: / 100 marks
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Any actions to be discussed with Local Tutor:
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Marked by:Date:
RESEARCH METHODOLOGY WORKSHOPS
Five two hour workshops will be provided to give you a sound understanding of the significance of research towards the development of an effective dissertation.
Workshop 1 – Introduction to Business Research
Introducing you to the importance of business research in a changing business environment and helping you to identify the fundamentals of a valid research proposal.
Workshop 2 – Literature Review and Identification of Research Objectives Helping you to understand the importance of a robust and critical literature review in shaping your knowledge and approach towards identifying and addressing research questions.
Workshop 3 – Qualitative Research Methods
Helping you to identify and evaluate the different stages involved within a qualitative research process i.e. project planning, sampling, data collection, data analysis etc. You should also be able to identify different qualitative research tools [projective techniques, brand mapping, word association etc.] available to a researcher in order to optimise research outcomes.
Workshop 4 – Quantitative Research Methods
Helping you to identify and evaluate the different stages involved within a quantitative research process i.e. determining sample size, sampling and non-sampling error, data collection, data analysis etc. Aiding you also to identify different statistical methods [studies involving means, studies involving proportions] available to a researcher in order to optimise research outcomes.
Workshop 5 – Analysing Data and Writing Recommendations
Helping you to consider the various ways of analysing primary and secondary empirical data that you collect as part of your research and analyse it by linking it with existing literature. Helping you to understand how recommendations for your dissertation can be derived from your analysis and findings.
Finally the workshop will help you to understand how your programme of work has helped you to build your managerial and leadership skills as part of your personal development plan.
MEETINGS – WORKING WITH YOUR SUPERVISOR
You will be placed in a small supervisory group of students with whom you will work as a support group. Your supervisor will set a framework of meetings that you are required to attend as normally supervision will not be offered outside of these sessions. The supervisory support will be based on the following – Meeting 1 – taking place between 5th and 12th March
Meeting 2 – taking place between 19th and 26th March
These two meetings will be group meetings which will help you to ensure that you have a sensible and credible research proposal. NB Easter Break between Friday 30th March and Monday 23rd April SUBMISSION DATE FOR RESEARCH PROPOSAL – Friday 27th April
Meeting 3 – taking place between 7th May and 14th May
This individual meeting with your supervisor will focus on the following: Structuring the dissertation
The literature review
Key management concepts and theories to consider
Meeting 4 – taking place between 28th May and 1st June
This individual meeting with your supervisor will focus on the following: Research methodologies – the extent of primary and secondary research being undertaken Processes of data analysis
Challenges being encountered in gathering information
Meeting 5 – taking place between 25th June and 2nd July
This individual meeting with your supervisor will focus on the following: Presentation of Findings
Relationship between Findings and the Objectives of the Dissertation Development of Recommendations
Review of Personal Development
Meeting 6 – taking place between 3rd September and 10th September This individual meeting with your supervisor will focus on any final problems/issues that need to be resolved prior to the submission of the dissertation.
SUBMISSION DATE FOR THE DISSERTATION – Friday 14th September 2012.
Submission Arrangements
Students are required to submit TWO bound copies (you are not required to have them formally bound unless you choose) and an electronic disc copy. You must put your dissertation through the Turnitin process and include a copy of the first page of the Turnitin report with the Dissertation.Work should include a cover page detailing your full name (not informal names adopted in English) , course, student number, the dissertation title and module number as relevant to the course. Work should be presented on one side of paper in word processed form. You should use double spacing. The remaining details of the structure of the work is covered in the module guide and the related programme of research methods. Your work should include a signed statement on a separate sheet inside the front cover. You will find a copy of this form at the end of the module guide. You are also requested to complete the Dissertation Module Feedback form included at the end of this guide. This is an important aspect of the quality monitoring of the programme. Finally we wish you every success with your work and will work with you to make it as fulfilling as possible. Good luck. Charles Moss – Module Leader Generic Dissertation Marking Guidelines
MBA PROJECT DISSERTATION --- MARKING GUIDELINES
Mark of 70% and above
* highly relevant selection of context material underpinning the project with a thorough and comprehensive literature review given the area of work being covered by the project; * coherent and focussed objectives and research question/s that guide the research programme * methodology adopted and techniques of investigation are appropriate and valid showing awareness of scope and limitations * personal development objectives have been appraised in the project and the skills refined or acquired in achieving those objectives have been fully reflected upon in the project in the context of the wider development as a manager. * structural development of balanced arguments within the project * organised sequencing of ideas and arguments with the provision of evidence appropriate to assertions made * logically derived conclusions and recommendations fully supported by foregoing evidence recognising priority/hierarchy of recommendations and the resources and management actions likely to be required to support the recommendations that need to be taken
Mark of 60 to 69%
* adequate selection of context material underpinning the project, but not fully organised and focussed on the topic area/s covered in the project * competent literature review covering most of the themes being developed in the project * coherent objectives and research question/s but needed to be more focussed in relation to the research programme * methodology adopted and techniques of investigation are appropriate and valid, but without necessarily showing awareness of scope and limitations * personal development objectives have been appraised in the project but the skills utilised in achieving those objectives have not been clearly specified are concentrated on the project alone. * appropriate range of arguments within the project, but inadequate weight given to gathering a range of perspectives that would help to provide balanced arguments * ideas and arguments not always presented in a coherent, organised sequence given the evidence collected in the project * conclusions and recommendations sound, but not necessarily recognising their order of significance . The resources and management actions required to support the recommendations needed to be more focussed.
Mark of 40 to 59%
* recognition of the need for context material underpinning the project but some of the material presented in a superficial manner * adequate literature review but not sufficiently focussed on the key themes covered in the project * objectives and research question/s are broadly stated and needed to be more specifically focussed * methodology adopted and techniques of investigation appropriate enough allowing for some misapplication. Little knowledge revealed of scope and limitations of methods and techniques * significance of having personal development objectives has been recognised in conducting the project but insufficient importance has been attached to the skills that might have been deployed in reaching the objectives * adequate arguments presented in the project but without due reference to getting a number of different perspectives on the arguments * some ideas and arguments valid but not sufficiently linked to the evidence gathered on the project * conclusions and recommendations needed to be more clearly related to the evidence as presented. The priority and management actions attached to the recommendations have been superficially covered
Referred Fail: Mark of under 40%
* unhelpful, irrelevant context material provided or no recognition of the need to give a contextual framework to the project. * unsatisfactory literature review that has ignored the themes/areas of the project * objectives very loosely stated and of little relevance to the project * methodology adopted and techniques of investigation inaccurate and unsystematic * personal development objectives given little credence in the project or are absent. * little appreciation of the need to present arguments supported by a range of perspectives * no relationship between ideas and arguments and the evidence presented in the project * conclusions and recommendations illogical or omitted and mistaken views expressed about the value of work undertaken
Generic Assessment Criteria – Postgraduate -These should be related to the level at which you are working and related to the assessment criteria for the module | Categories|
| Grade| Relevance| Knowledge| Analysis| Argument and Structure| Critical Evaluation| Presentation| Reference to Literature | Pass| 86 – 100%| The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. | | 76-85%| The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.| | 70 – 75%| The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.| | 60 – 69%| Directly relevant to the requirements of the assessment| A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein| Comprehensive analysis - clear and orderly presentation| Well supported, focussed argument which is clear and logically structured.| Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. | Well written, with standard spelling and grammar, in a readable style with acceptable format| Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. | | 50 – 59%| Some attempt to address the requirements of the assessment: may drift away from this in less focused passages| Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance| Significant analytical treatment which has a clear purpose| Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)| May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. | Competently written, with only minor lapses from standard grammar, with acceptable format | Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material.| | 40 – 49%| Some correlation with the requirements of the assessment but there is a significant degree of irrelevance | Basic understanding of the subject but addressing a limited range of material| Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose| Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms| Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic| A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader| Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. Weak use of quotation| Fail| 35 – 39%| Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms| A limited understanding of a narrow range of material| Largely descriptive or narrative, with little evidence of analysis| A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence| Some evidence of a view starting to be formed but mainly derivative.| Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style| Barely adequate use of literature. Over reliance onmaterial provided by the tutor. | | | The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied. | | 30 – 34%| The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.| | 15-29%| The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.| | 0-14%| The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.|
Dissertation Declaration
Statement of Originality and Authenticity
I confirm that the dissertation I am submitting is an original and authentic piece of work compiled by myself that satisfies the University rules and regulations with respect to Plagiarism and Collusion. I further confirm that I have fully referenced and acknowledged all material incorporated as secondary resources in accordance with the Harvard System.
I also clarify that I have taken a copy of the dissertation, which I will retain until after the Board of Examiners has published the results, and which I will make available on request in pursuance of any appropriate aspect of the marking and moderation of the work within the University Regulations.
Name
Registration
Course
Date
Signed………………………………..
Please note that Dissertations will not be assessed without the inclusions of this declaration by the student.
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Sunderland Business School
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Module Dissertation Feedback
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PGBM73
As a part of the annual monitoring process it is important that we get feedback on the modules that you have studied. Therefore I would be grateful if you could spend a few minutes completing the following. Please rate the effectiveness/quality of each element 1-5, where 5 is high.
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Module Briefings and Module Material
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Process of Supervision – Group Meetings
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Process of Supervision – Individual Meetings
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Value of advice and guidance from Supervisor
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Clarity of arrangements for meeting with your Supervisor
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Effectiveness of your preparation for supervisory meetings in accordance with the Module Briefings.
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Usefulness of Information Services of the University.
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Value of the Dissertation to your overall development from the programme.
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Please add any relevant comments about the Dissertation phase.
A) Please add any positive aspects of the Dissertation module.
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B) Please add any suggestions for improvement for the module.
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